SUMMARY OF SKILLS
A digital marketing expert with passion for marketing, media, advertising, and technology. I have 13 years working experience in media, marketing and promotion, media planning, digital content creation, and web management and strategy and am seeking a digital marketing position and the opportunity to work with a team in building highly effective advertising solutions for clients.
Moraine Valley Community College (2015-Present)
Senior Web Content Specialist
Adapts content to multiple platforms as appropriate to audience and channel: digital, social, print, and new/emerging.
Assists in the creation, maintenance, and updating of MVCC web governance and workflow.
Managed a re-branding of college athletics division from conception to execution.
Works with communications team to collect and analyze web, digital and social metrics to champion a strong user experience across all digital platforms.
Manages SEO optimization.
Update website using WordPress CMS.
LaxRecords, Inc. (NFP) (2012-Present)
Founder and President
Design and customize responsive websites in wordpress.
Create compelling content including website copy, blog posts, social media content, andcampaigns.
Use SEO best practices to generate traffic to our site.
Maintain a cohesive brand voice while editing content of stakeholders. Check the facts presented in the article foraccuracy and relevancy.
Produce and edit podcasts toshowcase player and event coverage. Responsible for the strategy andplacement of all digital advertising across multiple platforms.
ESPN/Student Sports (2006-2014)
Involved in short and long-term editorial planning, created programming strategies specifically tailored to contentand audience consumption patterns. Managed and tracked contributions from ESPN reporters.
Assisted in audio/video production & editing techniques & softwares. Worked across multiple content and delivery platforms to develop in-depth projects, features, and daily content for ESPN.com.
Served as main point of contact for media relations and liaised between coaches and reporters.
Power Searching with Google
Robert Morris University
MA | Management Studies 2018
Mount St. Mary's University
B.A. | Rhetoric & Communications 2005
Frederick Community College
A.A. | Communications 2002
Google Analytics, Wordpress, SEO, Basecamp, JIRA, Adobe Creative Suite, HTML, Microsoft Office, Public Speaking, Buffer, Twitter, Facebook, Instagram, Sitecore, Squarespace
Managed 20 freelancers
Managed student employees
Winner: Dave Sarther Teamwork Award at Moraine Valley Community College in 2016
Winner: Silver & Bronze Education Digital Marketing Awards
Winner: 2010 Baltimore Touchdown Club Media Person of the Year
Nomination: Innovation of the Year for work on STEM Center website at Moraine Valley Community College
Nomination: North Carolina Press Association feature writing award
Earned: ‘Leading the Way’ evaluation at ESPN in 2009, 2010 and 2012.