STRATEGIC DIGITAL PLANNING & DECISIONS:

  • Leads monthly meetings for social media and content planning

  • Worked on web redevelopment project, leading strategy for content relaunch

  • Executed five large-scale social media campaigns which increased student engagement

  • Utilized data to adapt content plans for web and social media to reflect changing audience

  • Lead member of athletic rebranding team, including lead strategist on web redesign

CONTENT CREATION:

  • Twelve years experience as digital editor and reporter creating daily content

  • Ten years experience writing and producing and sharing student stories

  • Eight years video production experience, including producing video for ESPN

  • Three years experience planning and creating social media content in higher education

MARKETING/PUBLIC & MEDIA RELATION SKILLS:

  • Seven years experience creating strategic communications in sports and three in higher ed

  • Ten years experience creating national media relationships to increase brand awareness

  • Help students with challenges and concerns by working with on-campus staff and faculty

  • Presenter at NCMPR national conference discussing social media and student stories

SUPERVISORY SKILLS:

  • Managed 20 freelancers, balancing assignments and securing digital assets

  • Managed student employee, giving direction for content creation and event coverage

  • Managed $10,000 yearly budget for ESPN and recognized for coming in under budget

WORK EXPERIENCE

Senior Web Content Specialist, Moraine Valley Community College (Ill.), 2015-Present

Founder/Director, LaxRecords, Inc. (NFP) - 2014-Present

Editor, ESPN/Student Sports (Calif.) - 2006-2014

Freelance Editor & Writer (Md.) - 2012-Present

Editor, ESPN (Conn.) - 2006-2012

EDUCATION

Masters of Management, Higher Education Administration, Robert Morris University, 2018

Bachelors of Arts, Rhetoric & Communication, Mount St. Mary’s University, 2005

Associates Degree, Communications, Frederick Community College, 2002 

PROFESSIONAL DEVELOPMENT

Moraine ValleyLeadership Academy Participant

Crisis Management Seminar

Social Media in a Crisis Presentation

Art of the Interview by John Sawatzky

Certified: Google Analytics 

Certified: Power Searching with Google

Moraine Valley Succession Development Pilot Member

Moraine ValleySupervisory Skills Session Participant

TECHNICAL SKILLS

HTML, JavaScript, Sitecore, Omniture, Google Analytics, Microsoft Office, Public Speaking, Hootsuite, Twitter, Facebook, Instagram, Wordpress, Content Editor, Sitecore, Squarespace, Adobe Creative Suite, GarageBand, Final Cut Pro, iMovie, iWork

ADDITIONAL EXPERIENCE AND AWARDS

Winner: Dave Sarther Teamwork Award at Moraine Valley Community College in 2016

Winner: Silver & Bronze Education Digital Marketing Awards

Winner: 2010 Baltimore Touchdown Club Media Person of the Year

Nomination:  Innovation of the Year for work on STEM Center website at Moraine Valley Community College

Nomination: North Carolina Press Association feature writing award

Earned: ‘Leading the Way’ evaluation at ESPN in 2009, 2010 and 2012.