I am an award-winning Senior Manager of Web and Digital strategy with almost two decades of experience in digital strategy development, communications, marketing strategy, social media engagement, and content management.
I have eight-years experience working in higher education, crafting digital strategies for web and social media. I have worked as part of a team to plan, develop and launch websites in higher education and private sectors, including Oakton College, Moraine Valley Community College, and ESPN.
Most recently, as part of Oakton College, I provide leadership in planning, developing, and maintaining the institution’s public-facing websites, and worked on the final redevelopment and launch of the oakton.edu project in June 2022.
While managing a team of three, I manage planning and development activities to create short and long-range plans for digital enhancements to the public website and content management system. I helped develop the college’s Web Governance Guidelines to provide collaborative centralized governance for the ongoing development, delivery, and maintenance of Oakton College’s public-facing website.
I increased Moraine Valley Community College's social reach by 162 percent in 18 months after being hired as the Web Content Specialist. I increased traffic at StudentSportsLacrosse.com by 194 percent in nine months by creating partnerships, direct marketing, and grassroots promotion via Twitter, Facebook, and Instagram. I launched a non-profit website and grew its social-media accounts to more than 10,000 followers and page views to more than 1 million per year.
The Words I Work By
Work as a team.
Don’t be afraid to say I don’t know or I need help.
“Kill your darlings” - Stephen King
Let data be your guide
Have a goal before you set out and make sure you can measure it
Listen to direct feedback from your audience
Talk with, not to, your audience
Build trust and be honest
From People I’ve Worked With
“One of the main reasons that Mike is successful in every project that the company entrusts to him, is his ability to delve into details and research. He is a perceptive, sharp, quick individual with a high aptitude and a drive to understand how things work. In his role as the Senior Web Content Specialist, he has come across many challenges. His reason for success in meeting all these challenges head-on is his ability to collaborate on projects, problem solve, and never being shy of asking the right questions.”
“With Mike’s help I was able to present my business in a light that showed potential customers what we have to offer. He heard what I wanted, made it work for what I had started with and then went above and beyond. The vision was spot on to what I was hoping for.”