The Unbundling?

There's an interesting piece on The Verge today about a proposed new rule that FCC Chairman Tom Wheeler proposed that could finally bring about The Unbundling (or what I call it). It could help reduce your cable bill and allow you to pick and choose the channels you ACTUALLY want to watch. What a novel concept - only pay for what you actually watch. Why hasn't anyone thought of that already?

I don't expect this to change overnight or even at all. Comcast, Time Warner and their ilk have a lot at stake and they spend a lot of money in Washington to make sure they get to do as they wish, but the start of the fight is better than no fight at all.

The real Apple TV might finally happen if the FCC gets what it wants






Mike Loveday

I started my journalism career in college as an entertainment writer and eventually moved into the Sports Editor position. After graduation I worked as a Stringer for the Wilmington Star-News and covered Track & Field and Lacorsse. After eight months I was hired as a General Assignment Reporter for the Topsail Voice. In 2006, I was hired by Student Sports as a general assignment writer and moved into the role of Editor for Purchased by ESPN in July 2008, Student Sports relaunched as and I was promoted to the Contact Sports Editor in charge of football and lacrosse. In 2009, I took over lacrosse full-time. I am currently the Founder and COO of and the Mid-Atlantic reporter for US Lacrosse and where I manage the Nike/US Lacrosse Top 25 voting panel and a staff of four freelance journalists.