Created as part of a larger project intended to integrate ESPNRise (ESPN's original name for its high school site) with ESPNU. I pitched the idea during a conference call to film top high school athletes during their recruiting process. Kevin McReynolds was an Under Armour All-American and had yet to make his college choice. I conceptualized the idea, hired the crew and worked with McReynolds, coaching staff and St. John's College University on times and locations for the shoot. The video was showcased during the Under Armour All-American Game on ESPNU just before National Signing Day.